In all means, linking is the fastest and simplest means of getting higher page rank(PR) on Google search pages.

But there are certain things you need to know about effective linking-

• Never link with a site that is not in the same category as you.


• Never use a link farm (unless you want to be de-indexed)


• Maintain a link page and try to increase its PR by linking to it from every page of your site.


• Don’t forget internal linking.


• Link with sites that are at your Page Rank or above

When dealing with sites that are below your PR, you have a few options. You can say no, which isn’t the best choice in the long run since it’s possible that the site may get huge one day and you will lose out. You can just go ahead and exchange links but you may take a hit from Google by linking to a lower PR site.

The last choice is to do what intelligent bloggers do – offer a link in your links page in exchange for a link on every page of the partner site. The end result would be they get a link on a higher PR page from a lower PR site and you get linked on every single page they have. Normally the link is placed in their footer, but some will put you in their menus. The lower PR of the partner site is offset by the number of links you get back. In the beginning, you may still take a hit but as the other site adds more pages, you get more incoming links. If the site keeps developing, you will come out ahead in the long run.

Happy linking!!