By now everyone should know that getting linked from other sites and blogs is the key to getting indexed by Google and other search engines. People get links in many ways, from simple link exchanges to comment spamming. What I want to talk about is something called link baiting.

Link baiting looks at linking as a fishing expedition. In order to catch a fish, you need bait. In the case of site development, the fishes are other websites or blogs and the bait is your content. Well, let me restate that. The bait is not just any old content you have laying around – it’s content specially designed to get you linked up by the websites you’re fishing for. Let’s look at a few ways to bait some links.

Ask For A Review

This is a common technique used at webmaster forums. You ask the members in the forum to review your site and provide feedback on how to improve it. While there are many legit review requests, the vast majority of them are nothing more than link baits. Many times, the baiter will purposefully make their site look bad and wait for the recommendations to come in. Then he would do the recommendations; make another post asking, “What do you guys think now?” Double link score! Next time you read a review request at a webmaster forum, try to guest if it’s real or bait.

Write About The Site You Wish To Bait

One of the best ways to get a link from another site to write about them. Site owners like to have their ego’s stroked just like normal people. If you write something nice about another site, chances are they will link to what you wrote.

A good way to attract attention is to blog on a controversial topic and express a strong opinion toward it. People will automatically 1- Comment on it, 2- Link to it.

Another way is to write about something that no one has really tried before, or do it in an all new way. A guy received over 100k unique links in a short period of time because of this post- dead hard drive in a freezer!!

Check out for yourselves to get a clear idea or you can always ask me!